Design, Creative Direction
Driven by Leyla M. exhilarating force in bringing awareness to the cultural manifestations of her hometown in Kurdistan, Studio—BA partnered with 55/Brands and art director Pedro Veneziano to design this bespoke e-commerce experience for Bajer. The main purpose of this project was to bring attention to a culture that has been long mystified in Western culture. Customers who wear Bajer watches becomes impersonating reminders of the strong cultural heritage of Kurdistan fight.
Bring attention to a culture that has been long mystified in Western culture.