Area G

Bruno Arizio
  • Client : Inovnation
  • Project : Area G Site
  • Year : 2019
  • Disciplines
  • Design Direction
  • Art Direction
  • Website

Founded by Alexandre Gama, Marcio Ribas, and Silvia Tommasini, Area.G is a new independent creative communication firm part of Inovnation Hub. This is the second project in partnership with Kaleidoz lead by Helio Rosas, and the photographer Gustavo Lacerda. Together we devised this cinematographic atmosphere for Area.G's visual identity. The orange colour had always been significant in the company identity it was a signature and we wanted to portrait that in the photography as well.

Crafting a misterious orange to illuminate the talent. The photography became the center piece of the entire experience and the design direction became somehow a collateral effect of it, simple and direct, letting the content shine through.

Bruno Arizio
Bruno Arizio
Bruno Arizio
Bruno Arizio
Bruno Arizio
Bruno Arizio
Bruno Arizio
Bruno Arizio
Bruno Arizio
Bruno Arizio

Creative team

  • Creative Direction Bruno Arizio, Helio Rosas
  • Design Studio—BA®, Iedo Gualberto
  • Art Direction Bruno Arizio
  • Copywriting Alexandre Gama
  • Photography Gustavo Lacerda
  • projects