Gatorade® Americas App

Bruno Arizio
  • Client : Gatorade® Miami, USA Headquarters
  • Project : Marketing Research App
  • Year : 2016
  • Disciplines
  • App Design (iOS & Android)
  • UI, UX
  • Art Direction
  • Awards & recognitions

In 2016, a partnership between Studio—BA, 55/Brands, Talk, Box1824 was created to drive a massive consumer behaviour research for PepsiCo that would culminate in an entirely new energy drink. Our team was spread over 6 cities across 5 countries in Latin America: Colombia, Argentina, Brazil, Mexico, and Chile.

The entire research took six months to be completed and along with a book to consolidate the data we designed an iOS app: a platform for learning, fostering insights and communication across Gatorade marketing teams in different offices around the globe.

Bruno Arizio
Bruno Arizio
Bruno Arizio
Bruno Arizio
Bruno Arizio

Creative team

  • Creative Direction Hélio Rosas (55/Brands)
  • Design Bruno Arizio (Studio—BA®)
  • Development André Gumieri
  • Copywriting Talk Inc (Box 1824)
  • Marketing Research Talk Inc (Box 1824)
  • projects